What are Instagram Highlights?
Instagram Highlights are collections of Stories that you choose to showcase on your profile for a more extended period. Unlike regular Stories that disappear after 24 hours, Highlights remain on your profile indefinitely, making them an excellent tool for attracting new followers and providing valuable content.
Why Are Instagram Highlights Important?
Highlights offer several benefits:
- Extended Visibility: They allow your best Stories to stay visible, providing longer exposure.
- Showcase Important Content: You can highlight key information, such as FAQs, services, products, or events.
- Brand Consistency: Highlights contribute to maintaining a cohesive brand aesthetic.
How to Create Instagram Highlights That Attract Followers
1. Plan Your Content
Before you start creating Highlights, plan what content you want to feature. Think about what will engage your audience and what is essential for new followers to know about your brand.
2. Design Engaging Covers
Your Highlight covers are the first things people see. Use eye-catching and on-brand images or icons. You can use design tools like Canva to create custom covers that align with your brand aesthetic.
3. Organize Your Highlights
Use clear and relevant titles for each Highlight. Organize them logically to make it easy for new followers to navigate. Categories like ‘About Us’, ‘Products’, ‘Testimonials’, and ‘Events’ can be very effective.
4. Keep Content Fresh
Update your Highlights regularly to keep the content fresh and relevant. Removing outdated information and adding new Stories will keep your followers engaged.
5. Use CTAs
Encourage interaction by including Calls to Action (CTAs) in your Stories. Phrases like ‘Swipe Up to Learn More’ or ‘DM Us for Details’ can prompt engagement.
6. Showcase User-Generated Content
Highlighting user-generated content, such as customer reviews or photos, can build trust and show authenticity. It makes your highlight more engaging and adds a community feel.
7. Utilize Analytics
Use Instagram Insights to analyze which Stories are performing best. This data can help you refine your Highlights and focus on what truly interests your followers.
Conclusion
Creating impactful Instagram Highlights involves strategic planning, engaging design, and regular updates. By following these tips, you can optimize your Highlights to attract and retain a growing audience, effectively showcasing the best of your brand.